A solution to plastic pollution


Reduce is a conceptual application to help people reduce their use of plastic. Reduce aims to provide a platform to empower people who wants to change their behavior toward using plastic. It helps people feel capable of changing, and see that changing the behavior will impact the problem. Reduce is a solution for people who are aware of the problem and they may want some assistance to move from intention to action.

My Process


User Persona and Empathy Map


User Flow


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